Magdalena Seward

Staying one step ahead.

I think people might be surprised to know that, even though I’m a designer and I really enjoy creative hobbies, the thing I spend most of my free time doing is playing soccer. I’m part of a team in a tournament, and I also train during the week. It’s something I really enjoy because it helps me switch off, clear my mind, and spend time with other people. It’s a big part of how I disconnect and have fun.

I think people would be surprised by how many rituals we have, and how they last over time. For example, Sparks is something we’ve been doing for years, and the energy is still there. There are always new things to talk about. It shows that when rituals are well thought out, they can really work and stay meaningful.

My favorite thing is how the team works together across different countries in a very natural way. Even with a lot of coordination, it feels organic. Everyone can organize their day in a way that works best for them, and there is flexibility when needed. It creates a comfortable and supportive way of working.